Hideway
Web Design
2022
TOUCHDOWN BIL ARABI
Touchdown Bil Arabi is the first Arabic-language American football podcast, hosted by Maher Abu Arja. Available on YouTube, Spotify, and Apple Podcasts, the show brings NFL coverage, analysis, and storytelling to an Arabic-speaking audience bridging cultures through sport and conversation.
STRATEGY
Northin created a brand system that captures the intensity of American football and the voice of the Arabic-speaking world. We developed the name, logo, and full identity system designed for use across digital platforms, podcast covers, and video production assets. The new brand combined the energy of sport with Arabic typography and a distinctive color system inspired by stadium lights and field contrasts.
OUTCOME
The rebrand positioned Touchdown Bil Arabi as the official Arabic voice of American football. The project elevated Maher Abu Arja’s platform, earning official media access to the Super Bowl and expanding the show’s regional recognition.
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