Hideway
Web Design
2022
JEEDAR
Jeedar is a contemporary art consultancy based in Amman, offering curated artworks and concept-to-execution solutions for residential, corporate, and hospitality spaces. The brand needed a complete transformation one that reflects its artistic depth, its premium positioning, and its evolution from a digital art seller into a full-scale art consultancy with a distinctive voice and vision.
STRATEGY
Northin redefined Jeedar’s brand from the ground up, building a new identity system centered on storytelling, elegance, and artistic intentionality. We developed the brand’s purpose, positioning, tone of voice, and visual direction guiding every touchpoint from logo and identity to guidelines, messaging, and the website UX. The design language blends luxury minimalism with curated artistic expression, highlighting Jeedar’s process: concept, consultation, site visits, art development, and tailored execution.
OUTCOME
The new Jeedar identity elevated the brand into a premium art consultancy with a clear narrative and differentiated market position. With a refined voice, structured strategy, and cohesive visual system, Jeedar is now aligned for regional expansion and equipped with the tools to communicate with clarity, confidence, and artistic authority.
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