Hideway
Web Design
2022
DUNES
Dunes Consultants is a Saudi-based business consultancy focused on helping organizations uncover opportunities, drive innovation, and build sustainable growth. Northin was commissioned to create a full brand identity that reflects Dunes’ philosophy guiding businesses through challenges like a navigator in the desert, revealing clarity, direction, and potential.
STRATEGY
We built a brand system inspired by the metaphor of movement through landscapes progress, discovery, and steady advancement. The identity blends warm neutrality with structured typography, creating a visual language that communicates trust, expertise, and calm confidence. Our scope included logo creation, full visual identity, corporate materials, digital presence direction, and brand voice development.
OUTCOME
The new identity positioned Dunes as a modern, credible, and strategic consultancy ready to operate at national scale. With a unified visual system and clear brand narrative, Dunes now communicates with clarity and authority across all touchpoints strengthening its presence in the Saudi business landscape
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