Hideway
Web Design
2022
CHESS
Chess by Artfully is a full-service event management brand specializing in corporate, experiential, and large-scale productions. Born from Artfully’s heritage in luxury weddings, Chess brings the same precision, creativity, and emotional intelligence to the world of brands, business events, and public experiences.
STRATEGY
Northin shaped Chess’s positioning around strategy and precision a brand built on the principle that every move matters. From concept to execution, we created a bold and modular identity system inspired by the rhythm of the chessboard: balanced, calculated, and impactful. The brand voice and visuals communicate control, sophistication, and creativity blending the artistry of events with the strategy of brand storytelling.
OUTCOME
Chess emerged as a distinct, high-end event management brand capable of handling corporate galas, brand launches, and large-scale productions with seamless execution. It redefined the perception of event management in the region transforming Artfully’s expertise into a new business vertical designed for modern, ambitious clients
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